About Nespresso
Nespresso is an operating unit of the Nestlé Group. you may have heard Both Nescafe and Nespresso and may be wondering how they are different from each other. Nespresso machines only produce espresso, whereas Nespresso machines make coffee and other beverages as well. So Nescafe is the broader term.
How is the digital signage used?
The photos were taken in the store in Metrotown , Vancouver. The signage is placed at store-front.
A big display is fixed on a simple TV stand and we can see the power line coming from the right side of the picture. Yet, the power line won’t grab much of our attention because the lighting is dim.
It’s a good strategy to place a big screen store-front to grab the attentions of the shoppers. Some of them are just browsing for something interesting. Others may have a clear destination in their mind. Either case, a store-front digital signage is effective enough to stop the people for a moment and invite them into the store.
