About Sunglass Hut
Sunglass Hut is an international retailer of sunglasses and sunglass accessories founded in Miami, Florida, United States, in 1971. Sunglass Hut is part of the Italian-based Luxottica Group, the world’s largest eyewear company. (from wikipedia)
How is the digital signage used?
The photos were taken in the store in Metrotown shopping centre. This big store-front display really grabs the attention of the shoppers.
Ads (footage) is repeatedly played. The store is located at a corner in the mall, and the way how the displayed is faced is so effective that it does not fail to capture the attention of those who turn the corner.
You can see through the shop because it is covered by glasses. The combination of see-throughable panes and the signage is a symphony. The products (sunglasses) are small so they are hardly visible in distance, but the sizable signage can display the products so that the strengths of the products are got across to the potential customers.
