How digital signage is used in hospitality?
The hospitality industry has always been known for innovation and the pursuit of an exceptional guest experience. In recent years, digital signage has emerged as a powerful tool to transform the way hotels, resorts, restaurants and other hospitality establishments communicate with their guests. By seamlessly blending technology and aesthetics, digital signage has become an essential element in increasing guest engagement, streamlining operations and creating memorable experiences. This article highlights the significant impact digital signage is having on the hospitality industry and how it is revolutionising guest communication, branding and overall operations.
Digital signage is a powerful branding tool for the hospitality industry. Its vibrant displays allow hotels and restaurants to showcase their brand identity, values and one-of-a-kind service. Digital signage can be integrated into a space to create a beautiful and cohesive brand experience. Customised content, such as high-quality images and videos, can be displayed on digital signage to showcase the property’s amenities, restaurants, spa services and upcoming events to engage guests and encourage further exploration. In addition, digital signage provides revenue-generating opportunities through advertising partnerships with local businesses and cross-promotion of other properties within the same hotel chain.
Who uses digital signage in this industry?
Great Wolf Lodge,USA
Large installations with over 100 screens. One of the world’s largest indoor waterpark chains
Great Wolf Lodge,USA
Large installations with over 100 screens. One of the world’s largest indoor waterpark chains
Great Wolf Lodge,USA
Large installations with over 100 screens. One of the world’s largest indoor waterpark chains
Improved operational efficiency
Digital signage also plays an important role in operational efficiency. Digital signage provides a centralised platform for managing and updating content across multiple locations, eliminating the need for manual signage changes. For example, hotels can quickly update menus, display occupancy rates and provide real-time travel information through a cloud-based content management system, ensuring that guests receive accurate and timely information. Furthermore, digital signage can be integrated with other systems such as property management, reservations and POS systems, allowing seamless updates and automation. This integration reduces manual work, increases efficiency and allows staff to focus on providing other services.
Immersive experience
Visually captivating displays allow establishments to transform their spaces into memorable, interactive environments. For example, hotels can utilise large video walls to show engaging visual content that takes guests to different destinations and highlights the unique features of the establishment. Interactive displays can be used to engage guests with virtual concierge services and provide recommendations for local attractions, restaurants and personalised itineraries. In addition, digital signage can be used during hotel-sponsored events and meetings to facilitate a seamless flow of information, display event schedules and direct delegates to various venues within the property. Such immersive experiences not only increase guest satisfaction, but also differentiate the hotel from competing establishments, leading to positive reviews and increased customer loyalty.
Examples of use
Welcome message
Place digital signage at hotel entrances and check-in counters to welcome guests. Make your guests feel special by displaying a customised welcome message on arrival.
Room information
Place digital signage in front of each room to help guests find their room easily. Provide maps, room numbers and other important information.
Restaurant and spa promotions
Create a special experience for your guests by promoting your hotel’s restaurants and spa through digital signage. Display menus, special offers and booking information.
Local information
Provide information for tourists on nearby attractions and activities. Use digital signage to communicate local attractions.
Meeting and event information
If you are organising a meeting or event in your hotel, use digital signage to share schedules and venue information. Ensure that delegates can attend your event without getting lost.
Self-checkout
Use digital signage to provide a self-checkout option and make it easy for guests to check out.
Ready to Boost Your Business?
The use of digital signage in hotels and resorts provides guests with an engaging experience and improves service. Sharing visually appealing, real-time information helps guests enjoy a more pleasant stay. Give your hospitality industry a competitive edge by implementing digital signage.