How digital signage is used in food industry?
The modern food and beverage industry is increasingly competitive and requires innovative approaches to customer acquisition and retention. In this context, digital signage is emerging as a powerful tool for restaurants and cafés to provide an engaging dining experience and effective marketing, and Maple Signage’s digital menu boards can have a significant impact on many different types of restaurants within the food and beverage industry. With improved promotional strategies, enhanced customer experience and easy cloud-based management, digital menu boards are particularly attractive to look at and are particularly popular in regions such as the US and Canada, particularly with pizza restaurants. This article explores in detail how to support the success of restaurants and cafés through the use of digital signage.
Real-time updates
Daily and seasonal menus can be instantly reflected.
High-resolution images
It vividly conveys the taste of food and drinks.
Facilitating cross-selling
Can suggest additional options and set menus to customers.
Who uses digital signage in this industry?
Fazoli's,USA
At least 20 locations, at least 3 installations per establishment.
Fresh Slice Pizza, Canada
At least 20 locations, at least 4 installations per establishment.
Papa John's Pizza, UK
At least 100 locations, at least 3 installations per establishment.
Apache Pizza, Ireland
At least 20 locations At least 3 installations per establishment.
Digitisation of menu boards
Digital signage also plays an important role in operational efficiency. Digital signage provides a centralised platform for managing and updating content across multiple locations, eliminating the need for manual signage changes. For example, hotels can quickly update menus, display occupancy rates and provide real-time travel information through a cloud-based content management system, ensuring that guests receive accurate and timely information. Furthermore, digital signage can be integrated with other systems such as property management, reservations and POS systems, allowing seamless updates and automation. This integration reduces manual work, increases efficiency and allows staff to focus on providing other services.
Interactive ordering system
Integrating digital signage into the ordering process can create a smooth and efficient ordering system for customers. Through automated ordering terminals and smartphone apps, customers can browse menus and customise their orders. This improves ordering accuracy and reduces waiting times.
Effective digital advertising
Use digital signage for advertising purposes to increase revenues by displaying adverts for local events and partners.
Grow your partnerships by optimising the targeting and display times of your adverts.
Digital signage is an essential tool for restaurants and cafés to differentiate themselves in the increasingly competitive food and beverage industry, improve the customer experience and drive business success. There are many ways to do this, including digital menu boards, interactive ordering systems, effective marketing, increased customer engagement and the use of digital advertising. Combine these strategies to provide an engaging dining experience for your customers and help your business thrive.
Examples of use
Promotional advertising
Highlight special promotions and events to attract customer attention.
Showing social media
Social media feeds such as Instagram and Facebook are displayed to encourage customers to post.
Real-time information sharing
Real-time information on changes in opening hours and the arrival of special menu items.
Games and quizzes at the table
Offer fun games and quizzes while customers wait for their food.
Collecting feedback.
Encourage customers to participate in surveys to identify areas for improvement.
Showing Wi-Fi passwords
Ensure that customers have access to free Wi-Fi and that their stay is comfortable.