How digital signage is used in aviation industry?
The use of digital signage in public transport and airports offers a number of benefits. Firstly, it provides travellers and users with real-time information to help them move smoothly. It improves profitability and efficiency by increasing advertising revenues and improving services through data collection. Sustainability is also improved by being environmentally friendly and reducing the use of paper. These facilities will continue to actively utilise digital technology to provide a pleasant experience for their users.
Providing Real-time Information
The most common use of digital signage at airports and on public transport is to provide real-time flight information and train and bus service information. Passengers and passengers can see information on digital displays and instantly know departure and arrival times, gate information and delay information. This allows passengers to plan their journeys smoothly, reducing anxiety and confusion.
Signposting to Gates and Platforms
Digital signage is also used to guide passengers to the correct gate or platform. Signage placed in airports and train stations displays interactive maps and information boards to help passengers reach their destination without getting lost.
Paperless
Important school events, meetings or school news can be announced using digital signage in the cafeteria. This will help students and staff keep up-to-date with the latest information about the school.
Provides flight and operation information
In recent years, public transport operators and airports have been looking for ways to utilise digital signage to enhance the customer experience and provide information effectively. Digital signage is a highly useful means of communicating information to travellers and passengers, and the following section explores its use in more detail.
Advertising and promotion
Increased Advertising Revenues
Digital signage in public transport and airports provides a promising platform for advertisers. Digital advertising can be switched easily and targeted adverts can be displayed. Advertisers can reach a large number of people and introduce specific products and services to users. This allows transport operators and airports to increase advertising revenues and raise funds to improve the quality of their services.
Sales Promotions and Special Offer Information
Digital signage is also used to provide sales promotions and special offer information in shops and restaurants. Users see special offers and sale information on the display and are stimulated to buy. This is an opportunity for sellers to increase sales and for users to receive special offers.
Communication of emergency information
Public transport and airports need to be safe places in the event of an emergency. Digital signage can be used to communicate emergency information and evacuation notices in real time. This ensures that responses to disasters and emergencies are swift and accurate, ensuring the safety of passengers.
Interactive information provision
Providing Tourist Information
Tourist attractions and public transport in cities are ideal places to use digital signage to provide tourist information to visitors. Visitors can see information on attractions, restaurants and events on the displays to help them plan their trip. This grows the tourism industry and contributes to the local economy.
Transit Information
Urban public transport systems commonly use digital signage to provide transfer information. Passengers can see in real time when the next bus, train or underground departs and the transfer station. This avoids delays and congestion and allows for more efficient travel.
Data collection and improvement
Collection of Usage Statistics
Digital signage can help to collect data on user behaviour. By analysing data on which information is most popular and which advertisements are most effective, it is possible to improve services and develop effective advertising strategies.
Collecting Feedback
Feedback can also be collected from users through digital signage. User opinions and requests are collected in the form of questionnaires and polls, and used to improve services and information provision.